[Social media content]
ME by Melia
ME by Melia are a social – first 5 star brand. Embedding social in the culture of the business, people and hotel environment.
My role for this client was to Create a and develop on trend campaigns and content to promote the various happenings at the ME London Hotels based on the strand.
From Campaign concept, design, monthly photo shoots on site at the hotel to day to day creation of social media content.
The look and feel that was developed for social media, worked so well that it led to new avenues within the brand creating in hotel collateral and Branding guidelines to ensure the entire brand aligned and transmitted the distinct ME personality.