The challenge was to create something that was informative and useful but portrayed a playful personality. Creating engaging video & animation content to use across a range of digital mediums.
Velcro, being the brand that you turn to for crafts “Life hacks”. A step-by-step guide to all the possibilities you can use Velcro for and “Life hacks” tips provided the core communication but adding a distinct fun, excitable personality came through using animation overlaid on the footage.
I created the videos, and animation using a variety of techniques, from Hyperlapse video to After Effects and Videography. We also kept the content on season and up to date by creating new videos to suit the current trends.