Aberlour

Tasked with revitalising the social media presence of Scottish whisky Aberlour brand. Working along side the Cubo studio to ensure all content aligns with each other across multiple platforms.

As a team, we had to outline and define specific content themes to showcase and communicate every aspect of the Aberlour Brand, showcasing aspects from the distinct flavour notes to their heritage & processes.

Social media today is an ever-changing world. One day to the next new trends are appearing and disappearing. To keep up with the pace of social media, it is vital to gain users attention within a split second. For this, creating visually bold and exciting content was essential to the success of the campaign.

The examples here showcase a selection of work I produced for this particular brand. To give the project more depth, I created cinemagraphs as a way of enhancing the content and creating something extra special to mirror the Aberlour brands story and to strengthen their social media presence.