Run Together

Developing a set of social media guidelines for the government initiative, formally known as “Run England”, as they prepared to re-launch themselves.

In order to ensure a large government initiative such as Run Together is perceived correctly on social media, I created a set of social media guidelines to help direct the visual identity of Run Together, ensuring they are perceived as a strong, impactful, and meaningful brand and had to tools to properly facilitate UK running community.

This was vital for the success of the program due to the vast quantities of people using social media to seek advice and information for health and fitness. This is a key platform for the initiative and was a chance to really connect with the target audience. Ensuring they had a strong social presence was the main focus of this project.